Among the main responsibilities of the department there are:

Manage EURODEA’s online and social media presence; utilize the website, social media, and electronic communities. 

Oversee all aspects of marketing and communications, including branding, public policy, advertising, special events, collateral materials, direct mail, email, sponsorship, and partner development, etc.

Oversee all aspects of public relations, including media, community, regulatory and legislative relations.

Develop additional electronic communications, press releases, resources, research, and publications as needed. 

Coordinate production and distribution of one weekly newsletter. 

Develop strategic marketing plans to support the organization’s mission, goals, and objectives, including positioning, and market and competitive analysis.

Create and execute innovative marketing and public relations strategies, including both traditional and social media, to guide leadership in cultivating and enhancing relationships with the organization’s key audiences.

Lead and oversee the organization’s website development (design and content), online and social media initiatives, and website analytics and usage.

Develop, execute, and track ROI of media campaigns.

Prepare monthly statistical and descriptive reports on the Department’s goals and performance.